The most important aspect of adding value is being willing and able to give some of that value away for free.
A lot of the time, businesses only do this when they’re trying to win a new customer as a way to introduce them to their product and make them want to buy more.
Don’t ignore this with your current customers, as in today’s market, there could be a free sample from a competitor.
A key difference in my approach is providing educational workshops for all my clients.
The business building workshops are complimentary and gives my clients thousands of dollars a year in business education.
It’s about caring enough that our coaching clients have every chance to succeed in business.
Adding value with freebies shows your customers that you care about their business, and makes it harder for them to entertain the idea of switching to a competitor.
Incentivising Referrals: A Win-Win!
It can be daunting to ask even your most loyal customers to give you a referral…
But if there’s something in it for them, you won’t even need to ask!
Offering some form of discount or freebie, whatever works best for
your business or product, will give your customers an incentive to go and refer you to others.
Often these customers will turn out to be your best salespeople!
Your customers already know and like your product, so they won’t hesitate
to sell it to others if they stand to gain something from that sale!
A Customer Service Strategy is a Must!
The one thing that doesn’t necessarily involve actually giving anything away
to your clients but can be just as effective to adding value is customer service.
You already know that good customer service is important for how your business is perceived, but taking it from good to great will add even more to your bottom line.
So how do you level up your customer service?
Create a customer service strategy that will set the high standards of
customer service as minimum and mandatory among your team.
To do this you need to create a customer service system by recording the best practice for every customer interaction.
When creating the system, ensure that it is easy to follow so your team always has something to refer to and anyone in your team can use it to successfully train new staff.
Are loyalty programs necessary?
I’m sure if you opened your wallet right now you’d find at least one loyalty card!
Almost every business has a loyalty program these days, as it’s one of the cheapest and easiest ways to get customers to keep coming back.
So that brings us to the question of whether they’re still worth doing if everyone else is…
The answer is yes, but beware that in today’s market landscape, a loyalty program on its own has less added value than it might have had in the past.
Think about this: Why would you go out of your way to buy 9 $5 coffees to get a 10th free when a competitor sells comparable coffee for $4…Meaning 10 full priced coffees from them is cheaper?
This shows the limitations of loyalty programs… But what if you were on a first name basis with the staff at the coffee shop, were given free size upgrades from time to time, and got an extra 10% off your next order when you refer someone to them…
All of a sudden that loyalty program looks a whole lot better!
Success is liking yourself, liking what you do, and liking how you do it.Maya Angelou
When you add value to your existing customers, you’re going to add value to your business that you’ll see in your profits.
Remember that the customer always comes first! So treat them that way and watch your business grow and your reputation precede you!
Talk with Cindy
0427 214 502
Talk with Cindy
0427 214 502